Cape Coral Real Estate, How to Sell in the Summer Market

Posted by Mary Ray on Monday, June 6th, 2011 at 2:16pm.

Cape Coral Real Estate, How to Sell in the Summer Market

If you think summer may not be the ideal time to put your Cape Coral real estate on the market, think again. Over the past several months, home prices and sales have been steadily climbing, and now that foreclosures and short sales have had their run, the interests of buyers has returned to traditional home sales. Last month, traditional home sales were responsible for more than half of the overall homes purchased in the Greater Fort Myers area. With low interest rates and a recovering housing market, smart investors know that now is the time to buy.

That's excellent news for Cape Coral real estate owners who are looking to sell. During the summer months, when all the vacationers have returned north, you may not have as large of a turnout at your open house...but guess what? That's because the buyers who are here in the summer are here with a buy. They aren't window shopping or just looking for a way to waste an afternoon. The summer buyers will make real offers because they aren't here on vacation with time to kill. They are here to purchase Cape Coral real estate.  With that in mind, here are some keys to making your Cape Coral home 'the one' the investors are bidding on.

Want to Start a Bidding War for Your Cape Coral Real Estate?

First appearances are everything. Whether the potential buyer is looking for an investment opportunity, vacation property, or a future retirement residence, they will still be making a decision  based on two distinct factors, reasoning and emotion. In order to make sure your potential buyer won't look elsewhere, your Cape Coral property should appeal to both.

On the reasoning side, your buyer will be looking for a sound investment that has the highest possible potential for appreciation in value. Factors such as location, age of your Cape Coral home, square footage, condition of the roof, plumbing, flooring, and features (think pool home or corner lot) come into play. Some of the things on your potential buyer's mental list are out of your hands. You can't increase your square footage and you can't do anything about the location of your property. So, what CAN you do? I'm glad you asked... Your buyer is also going to make an emotional connection with the property as well. Here is a list of 'must do's' in order to make a stellar first impression:

Tips for a Stellar First Impression

  • ·         Crank that A/C - Remember, you are showing your home in the summer. The last thing you want is for your potential buyer to walk into a muggy atmosphere. If it's too cold for the buyer's liking, that's a good least they know the A/C is in tip top shape!
  • ·         Let the Sun Shine - No one wants to live in a cave. Open your blinds and remove heavy drapes completely if possible. If you have energy saver window panes, now is the time to talk that feature up, and show it off!
  • ·         De-clutter - Small rooms with large pieces of furniture, such as entertainment centers, look even smaller. If your home is packed with furniture, you may want to put some of it in storage while you are showing your home. Make your home look as open and roomy as possible.
  • ·         Have Your Carpets Cleaned - Believe it or not, numerous stains in your carpet scream, "I don't take pride in my home." Your floors, carpets, and furniture should be spotlessly clean and dust free.
  • ·         Create a Peaceful Atmosphere - Your potential buyer should feel relaxed and at ease walking into your home. Take the time to create an inviting atmosphere. Scented candles, fresh cut flower arrangements, lightly playing music, and the absence of any yappy dogs, dirty laundry, or other distractions will make sure your open house or scheduled showing is a success.
  • ·         Landscaping  - No, you don't have to spend thousands to spruce up your yard, but a freshly mowed and edged lawn and trimmed shrubbery that is free from weeds will go a long way.
  • ·         Home Exterior - Is it time to paint the exterior of your home? A faded, dirty, or moldy exterior can make your home look older than it actually is. A good pressure wash is a minimal expense and your entire exterior can be painted in one weekend. While you are at it, take a look at your driveway. If you can't remove those unsightly oil stains or if your driveway is cracked, it may be time to resurface.

Those are just a few quick fixes that will help your potential buyers to make the emotional connection you want them to with your Cape Coral property. Of course, if you are looking to sell your Cape Coral waterfront or pool home, you'll need to take a look at the condition these as well. Anything that is considered a selling point, such as a dock or a pool should be just that...a selling point. If your pool is dirty or your dock is unsafe it will be viewed as a burden and your potential buyer will see dollar signs instead of the potential benefits of these features.

It all comes down to common sense, so take the information we've provided and get your Cape Coral property into top selling condition for the summer!

If you are ready to put your home on the market, give us a call today! It's going to be a great season for Cape Coral home sales!



By David Sporleder | Sporleder-Ray Realty Group || Google+


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