So, you think you're ready to list your Cape Coral home?
You've made the necessary repairs, provided a fresh coat of paint
where needed, and fixed that leaky faucet. But before you put your home
up for sale in today's Cape Coral real estate market, here is a final
checklist to make sure you are appealing to your target market.
Identify Your Target Market
Assuming you've lived in the home you are selling long enough to meet the neighbors, you've probably got a pretty good idea of what the average homeowner in the area is like. Keeping this information in mind, work with that to define your target market.
Are you near a school or a playground? Is yours a boating community? Is your neighborhood full of young families and small children? Whatever your answer is, that is your target market. Staging your home to appeal to this group is key.
More individuals make costly mistakes in this area than you might imagine. It's kind of the 'tunnel vision' syndrome. We mistakenly assume that potential buyer share our taste and approve of our hobbies. Check out the following list to see if you are guilty of seller's tunnel vision:
Signs of Tunnel Vision
1. Is your decorating all over the place? Keeping a consistent theme throughout the home is important. If your exterior says Spanish architecture and wrought iron, but your living room says Little House on the Prairie, we've got problems. Don't make noticeable changes from room to room or outside to interior. If your house has a Mediterranean feel, keep it flowing from front yard to back.
2. Are you a single person living in a family oriented neighborhood? Believe it or not, most people don't have the imagination skills you give them credit for. If your home has three bedrooms, but you use two of them to display your sports paraphernalia, you guessed it...problem. Always stage your home to make practical sense to potential buyers. If that means borrowing bedroom furniture from your sister to stage the rooms, do whatever it takes. Set up each room for the purpose intended.
On a similar note, if you have a family, and currently have bedrooms or a bathroom decorated with fairy princess wallpaper borders or Tonka trucks...problem. Everything in the home should appeal to everyone in the home. Your home should be staged as 'move in ready.' Wall murals or childish decorations may reduce your potential buying audience.
3. Community feel. Are you right in the middle of a boating or golf community but work against it? Individualism is important, but not in a specified community. If everyone is into fishing, boating, and water fun, but you've decided to go with a country or Amish type decor...problem. It is best to stick with the general feel of the community.
For a boater's paradise, stick with neutral seaside colors, an open and airy feel, and a simple, non-cluttered look. Trying to stand out from the crowd with a completely different feel, will only make your home look out of place.
4. Are you hanging on to outdated flooring or cheap window treatments? Speaking from experience, there are generally two things that affect the overall look of your home as much as a fresh coat of paint. The first is new flooring and the second is your window treatments.
It may end up being a small investment, but that navy blue carpet in your living room really isn't going to appeal to anyone. Everyone is going to notice it and (you guess it), it's going to be a problem. It is worth the time and effort to pull up that eyesore and put down some wood or neutral tile.
Another fix is to transition from $10 roll up blinds to inviting and warm window treatments. Wood blinds and/or fabric drapery will warm and freshen the look of your home. During the walk through, don't forget to open the blinds and let the natural lightening in.
Those four quick tips will make a big difference in defining your target market. Proper staging, neutral colors, removal of eyesores, and keeping with a basic theme will all work to your advantage.
For more tips on listing and selling your home, feel free to contact us at 239-691-0157. We will gladly answer your questions and assist you any way we can.